PRIVACY POLICY

This Privacy Policy describes how SEQUENCE collects, uses, and shares personal information when you visit, browse, create an account, or make a purchase through [www.yoursequencedomain.com] the “Site”.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device and your interaction with the Site. This may include information about your web browser, IP address, time zone, device type, operating system, referring websites, pages viewed, products viewed, and certain cookies installed on your device.

We refer to this automatically collected information as “Device Information.”

We collect Device Information using technologies including:

Cookies
Cookies are small data files placed on your device or computer. They often include an anonymous unique identifier and are used to help the Site function properly, remember preferences, analyze traffic, and improve your browsing experience.

Log Files
Log files track actions occurring on the Site and may collect information including your IP address, browser type, internet service provider, referring and exit pages, date and time stamps, and clickstream data.

Web Beacons, Tags, and Pixels
These are electronic files used to record information about how you browse the Site, interact with emails, and respond to marketing or advertising campaigns.

Order Information

When you make a purchase, attempt to make a purchase, create an account, or otherwise interact with the Site, we may collect certain information from you, including:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Order details
  • Account details
  • Payment-related information
  • Customer support communications
  • Any other information you choose to provide

We refer to this information as “Order Information.”

For security reasons, SEQUENCE does not intentionally store full payment card details on its own servers. Payment information may be processed by third-party payment processors or financial service providers, depending on the payment method used at checkout.

When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to operate the Site and fulfill orders placed through the Site. This may include:

  • Processing transactions
  • Confirming and fulfilling orders
  • Arranging shipping and delivery
  • Sending order confirmations, invoices, and shipping updates
  • Communicating with customers
  • Responding to inquiries or customer support requests
  • Managing customer accounts
  • Screening orders for potential risk, abuse, or fraud
  • Maintaining internal business records
  • Improving our products, services, and customer experience

When consistent with your preferences, we may also use your information to provide updates, product information, promotional offers, or marketing communications related to SEQUENCE.

We use Device Information to help us:

  • Screen for potential risk, fraud, or unauthorized activity
  • Improve and optimize the Site
  • Understand how visitors browse and interact with the Site
  • Measure the performance of marketing, advertising, and website functionality
  • Improve site speed, layout, product presentation, and user experience

Sharing Your Personal Information

We may share your Personal Information with third parties that help us operate the Site, process orders, fulfill purchases, provide analytics, support marketing, or deliver services to you.

These third parties may include:

  • Ecommerce platform providers
  • Payment processors
  • Shipping and logistics providers
  • Email and communication platforms
  • Analytics providers
  • Advertising and marketing platforms
  • Fraud prevention and security providers
  • Professional service providers where necessary

For example, we may use analytics tools such as Google Analytics to help us understand how customers use the Site. You can learn more about how Google uses personal information by visiting Google’s privacy policy.

We may also share Personal Information where necessary to:

  • Comply with applicable laws and regulations
  • Respond to a subpoena, court order, search warrant, or lawful request
  • Protect our rights, property, safety, customers, or business operations
  • Investigate fraud, misuse, or security concerns
  • Enforce our terms, policies, or agreements

We do not sell your personal information as a standalone business asset.

Behavioural Advertising

As described above, we may use your Personal Information to provide targeted advertisements or marketing communications that may be of interest to you.

This may include using cookies, pixels, analytics tools, and advertising platforms to understand how visitors interact with the Site and to deliver relevant advertising through platforms such as Google, Meta, or other advertising networks.

You can opt out of targeted advertising through the following platforms:

Facebook / Meta:
https://www.facebook.com/settings/?tab=ads

Google:
https://www.google.com/settings/ads/anonymous

Bing:
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You may also opt out of certain targeted advertising services by visiting the Digital Advertising Alliance opt-out portal:

https://optout.aboutads.info/

Please note that opting out of targeted advertising does not mean you will no longer see advertisements. It means the advertisements you see may be less relevant to your interests.

Email Marketing

If you subscribe to our email list, create an account, place an order, or otherwise provide your email address, we may send you communications related to SEQUENCE, including product updates, order information, educational content, promotional offers, and company announcements.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

Transactional emails related to orders, account activity, shipping, or customer service may still be sent where necessary.

Cookies

The Site uses cookies and similar tracking technologies to support core website functionality, improve performance, remember preferences, analyze traffic, and assist with advertising or marketing.

You can disable cookies through your browser settings. However, disabling cookies may affect the functionality of the Site and may prevent certain features from working properly, including account login, cart functionality, and checkout.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we receive a “Do Not Track” signal from your browser.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you request that we delete this information, subject to legal, tax, accounting, fraud prevention, dispute resolution, and business recordkeeping requirements.

We may retain certain information as necessary to comply with applicable laws, resolve disputes, enforce agreements, and protect the security and integrity of our business.

Your Rights

Depending on your location, you may have certain rights regarding your Personal Information. These may include the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Withdraw consent for certain uses of your information
  • Opt out of marketing communications
  • Ask questions or make a complaint about our privacy practices

To exercise these rights, please contact us using the information listed at the bottom of this Privacy Policy.

We may need to verify your identity before processing certain requests.

Security

We take reasonable measures to protect your Personal Information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

Minors

The Site is not intended for individuals under the age of 19.

By using the Site, you represent that you are at least 19 years of age or the age of majority in your jurisdiction, whichever is greater.

We do not knowingly collect Personal Information from individuals under 19. If we become aware that we have collected Personal Information from a minor, we may delete that information.

International Users

If you access the Site from outside Canada, please note that your information may be transferred to, stored, or processed in Canada or other jurisdictions where our service providers operate.

By using the Site, you consent to the transfer and processing of your information in accordance with this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal obligations, or operational requirements.

When we update this Privacy Policy, we will revise the “Last Updated” date below. Continued use of the Site after changes are posted means you accept the updated Privacy Policy.

Contact Us

For more information about our privacy practices, to ask questions, request access or deletion of your information, or make a complaint, please contact us by email:

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